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January: Pre-Order Pros & Cons, New Features, 2020 Industry Review
Pre-order campaigns, new workshops & features, tools for writers, 2020 publishing in-review, the ethics of publishing, and tea that smells like pie.
Allison Pottern Hoch
Jan 12, 2021
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January: Pre-Order Pros & Cons, New Features, 2020 Industry Review
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What to expect from your publicist + Links to Get You Thinking & the Seuss Issue
What publicists do; advice for Q&As; bookclubs, backmatter & bookstores; a bit of poetry; big players in publishing; the Truth about Seuss; diversity…
Allison Pottern Hoch
Mar 9, 2021
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What to expect from your publicist + Links to Get You Thinking & the Seuss Issue
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Book Marketing Now: Namina Forna
An interview with debut YA novelist, Namina Forna, about her upcoming novel THE GILDED ONES and how to balance marketing, the market, and social media.
Allison Pottern Hoch
Jan 26, 2021
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Book Marketing Now: Namina Forna
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Interlude: So your book launch has been cancelled. Now what?
Keep making art, steps to salvage your book release, money to see you through, share your new book
Allison Pottern Hoch
Mar 14, 2020
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Interlude: So your book launch has been cancelled. Now what?
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Daring to Eat a Peach + Podcasts, Acquisitions, & Industry Updates
The life cycle of books and trees; cultural appropriation; what makes a good fight scene; acquisitions insight; contentious industry buyouts & policies…
Allison Pottern Hoch
Apr 13, 2021
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Daring to Eat a Peach + Podcasts, Acquisitions, & Industry Updates
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Book Marketing Now: Anne Liu Kellor
Anne Liu Kellor, author of HEART RADICAL: A SEARCH FOR LANGUAGE, LOVE, & BELONGING shares her tips for marketing personal stories and developing a…
Allison Pottern Hoch
Oct 26, 2021
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Book Marketing Now: Anne Liu Kellor
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Mapping Out Your Writing Life + Marketing Goals, Literary Journals, & Book Banning
Mapping out your fixed, flex, & on-going goals; 2022 marketing predictions; lit journal rankings; public domain media; anticipate books by WOC; banned…
Allison Pottern Hoch
Jan 13
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Mapping Out Your Writing Life + Marketing Goals, Literary Journals, & Book Banning
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Interlude: Resources for writers on racism, diversity, & inclusion in writing and publishing
Words are powerful.
Allison Pottern Hoch
Jun 4, 2020
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Interlude: Resources for writers on racism, diversity, & inclusion in writing and publishing
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You Are Not Just One Story + Writing Tips, Workshops, News
When spring doesn't always mean something new; upcoming workshops; Substack, reading in tough times, and writing great villains; lots of industry news…
Allison Pottern Hoch
Apr 5
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You Are Not Just One Story + Writing Tips, Workshops, News
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Writing what calls to you + Grants, Resources, & Anticipated Books
Listening to the call of a project; copyright intro; grants resource; writing newsletters; anticipated 2022 books; author obits; awards; sweet potato…
Allison Pottern Hoch
Dec 28, 2021
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Writing what calls to you + Grants, Resources, & Anticipated Books
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Book Marketing Now: Tara Sullivan
An interview with award-winning author Tara Sullivan about marketing her new book, TREASURE OF THE WORLD, to schools and libraries through events and…
Allison Pottern Hoch
Feb 23, 2021
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Book Marketing Now: Tara Sullivan
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Book Marketing Now: Inspiring Girls
RACHEL SARAH, AILEEN WEINTRAUB, & DIANA WHITNEY share how they crafted books about & for young women, connect with community, and strive for inclusive…
Allison Pottern Hoch
May 25, 2021
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Book Marketing Now: Inspiring Girls
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