Books, Marketing, & More

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Book Marketing Now Interviews

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Book Marketing Now Interviews

Interviews with writers about their marketing/publishing journeys and the inside scoop on releasing books into the current market!

Allison Pottern Hoch
Feb 8, 2022
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Book Marketing Now Interviews

pottern.substack.com

Feeling lost in the sea of marketing possibilities? Here are links to all of our Book Marketing Now issues: interviews with writers about their marketing/publishing journeys and the inside scoop on releasing books into the current market!

Book links on this page are Bookshop.org affiliate links. Proceeds go to a rotating list of book-industry related charities! Check out all the titles at our Book Marketing Now Bookshop.


2022

  • Lisa Rogers, author of Discover Her Art, on crafting and promoting non-fiction books for young people and wading into the overwhelming world of book marketing.

  • Lisa Stringfellow, author of A Comb of Wishes, on middle grade audience, Black mermaids, marketing surprises, community, and knowing your book best.

  • N. Griffin, author of Trigger and the Smashie McPerter Investigates series on libraries, the perils of Zoom, and connecting with fellow writers.

  • Jessica Martin, author of the rom-com For the Love of the Bard, on leaning into your book's themes to build audience, developing rapport with bookstores, and marketing outside your comfort zone.

  • Book Marketing (Where Are They) Now? Round-Up with former interviewees sharing their marketing progress, milestones, and advice after launch.

  • Naseem Jamnia, author of the queer-normative, Persian-inspired novella The Bruising of Qilwa, on the roller coaster of promoting a novella, blurbs, professional jealousy, and forging writerly connections.

  • Table for 7 Press author/publishers discuss lessons and advice from forming an independent publishing collective.

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2021

  • Namina Forna, author of NYT Bestseller, The Gilded Ones, on the importance of paying attention to the market (but not too much!); the demands of social media; marketing as an introvert; and creating events that bring you joy.

  • Tara Sullivan, author of the multi-starred Treasure of the World, on books aimed at two distinct audiences; marketing directly to teachers; and thinking outside-the-box when it comes to virtual offerings.

  • Andrea Wang, author of Newbery Honor, Caldecott, and APAA Literature Awarder winning Watercress, on how a personal story became a lead title at a major publisher and actionable advice for writers seeking to share their story and connect with their audience.

  • Heather Kelly, The Writer’s Loft founder, indie publisher, and author of Jumpstart Your Writing in 30 Days, on thinking like a reader, Kickstarting books, and building community.

  • Rachel Sarah, Aileen Weintraub and Diana Whitney discuss building community, engaging in virtual and in-person events, inclusive writing collections, and marketing books for girls and young women.

  • Rajani LaRocca, author of nine children’s books, including Newbery Honor winning Red, White, and Whole, shares marketing strategies for perfecting the pitch and promoting multiple titles in a single year

  • Ann Liu Kellor, author of the intimate memoir Heart Radical, on building a writing community for the long-haul and writing (and marketing!) with vulnerability.


Do you have a book releasing soon? Slots are filled for Book Marketing Now guest posts on a rolling basis. Fill out this form if you’re interested in participating!

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Book Marketing Now Interviews

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