Book Marketing Now Interviews

Interviews with writers about their marketing/publishing journeys and the inside scoop on releasing books into the current market!

Feeling lost in the sea of marketing possibilities? Here are links to all of our Book Marketing Now issues: interviews with writers about their marketing/publishing journeys and the inside scoop on releasing books into the current market!

Book links on this page are Bookshop.org affiliate links. Proceeds go to a rotating list of book-industry related charities! For a complete list of these authors’ titles, check out our Book Marketing Now Bookshop.

---

2022

• Lisa Rogers, author of Discover Her Art, on crafting and promoting non-fiction books for young people and wading into the overwhelming world of book marketing.

• Lisa Stringfellow, author of A Comb of Wishes, on middle grade audience, Black mermaids, marketing surprises, community, and knowing your book best.

• N. Griffin, author of Trigger and the Smashie McPerter Investigates series on libraries, the perils of Zoom, and connecting with fellow writers.

2021

• Namina Forna, author of NYT Bestseller, The Gilded Ones, on the importance of paying attention to the market (but not too much!); the demands of social media; marketing as an introvert; and creating events that bring you joy.

• Tara Sullivan, author of the multi-starred Treasure of the World, on books aimed at two distinct audiences; marketing directly to teachers; and thinking outside-the-box when it comes to virtual offerings.

• Andrea Wang, author of Newbery Honor, Caldecott, and APAA Literature Awarder winning Watercress, on how a personal story became a lead title at a major publisher and actionable advice for writers seeking to share their story and connect with their audience.

• Heather Kelly, The Writer’s Loft founder, indie publisher, and author of Jumpstart Your Writing in 30 Days, on thinking like a reader, Kickstarting books, and building community.

• Rachel Sarah, Aileen Weintraub and Diana Whitney discuss building community, engaging in virtual and in-person events, inclusive writing collections, and marketing books for girls and young women.

• Rajani LaRocca, author of nine children’s books, including Newbery Honor winning Red, White, and Whole, shares marketing strategies for perfecting the pitch and promoting multiple titles in a single year

• Ann Liu Kellor, author of the intimate memoir Heart Radical, on building a writing community for the long-haul and writing (and marketing!) with vulnerability.

---

Do you have a book releasing soon? Slots are filled for Book Marketing Now guest posts on a rolling basis. Fill out this form if you’re interested in participating!