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Aug 21, 2022Liked by Allison Pottern Hoch

Thank you Allison and all the authors mentioned. It's been almost six months since my book launched. I've cycled through exhilaration, exhaustion and recovery, and am now thinking about how to play the long game of book marketing, something that is often overlooked when the focus is on the initial launch. Hearing what others have done post-launch reaffirms some of my steps and gives me new inspiration.

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So glad this helped Kathleen! Marketing is really a long game, and it can be hard to maintain momentum. Anything that’s worked well for you?

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Similar to Lisa Rogers and Anne Liu Kellor, I have enjoyed library presentations. Some I have contacted on my own, but several non-local librarians found me which was a pleasant surprise. I have enjoyed writing guest posts for other writers' blogs and am now reciprocating with invitations of my own.

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